As I’ve mentioned, I’ve been waiting Beauty Blog Day with excitement for months and I think it’s safe to say that’s how all my colleagues felt (we had massive discussions in our Facebook group on how we’ll dress, what makeup should we do, if waiters will be hot and other topics that should better be left unmentioned in public ). The first Beauty Blog Day Croatia was organized and managed by online beauty magazine Ogledalo. They did such an extraordinary job from the idea to its very execution.
Beauty Blog Day was made taking bloggers interests and needs into consideration, featuring two extremely interesting and useful lectures, series of presentations regarding products and innovations in beauty industry as well as a beauty track where we had the opportunity to talk to the presenters of various beauty companies, learn more about their products and find something interesting for us.
Opening word of Ana Popović Kišur, editor of magzine Ogledalo was followed by interesting lecture by Damir Podhorski (Escape Studio) regarding use of Google Analytics. I must admit, this was the most useful lecture since we’ve had Google Analytics for our blog, but we rarely use it as it seemed too overwhelming. I learned that unique visitors (number based on cookies saved on one’s computer when first visiting the site) is more accurate number then Visitors (number of visits of page, regardless if one have visited before), although it isn’t completely accurate as one computer can be used by more visitors and one visitor can use various computers, smartphones, tablets and such. It’s normal that bounce rate (number of visitors that came to your site and left without visiting other pages on your sites, or so to say instantly) is higher (50% – 70%) on blog sites than for i.e. corporate sites. The main reason for that are social networks – we advertise our posts through various social networks so our readers would know we have new content up. They come to our blog to read that exact post and then leave (mostly because they’ve already read other posts, so they’re up to date). Another very important data we can obtain from Google Analytics are keywords. We should keep track of what are most frequently used keywords visitors use to come to our site in order to know what they are looking for. This can tell us a lot about our readers – what interest them the most and are we giving them what they were looking for.
Batiste had presentation of its dry shampoos on three different models, and the results were quite impressive. I’ll be sure to give them a try and review them later on the blog.
Somatoline Cosmetic representative talked about the difference between cellulite and fat, focusing on different approach when treating problematic areas with their products. We were given their product so I’ll we reporting with the results of this one, too. It came just in time to prepare my back side for bikinis.
Second lecture on the use of social networks for bloggers was held by Mia Biberović (Ping Pong dvosmjerne komunikacije). She made effort to show us what we were doing wrong, but also to suggest how to do it right. It’s been quite hard since Facebook changed its visibility policies for posts, and we, as much as every other blogger, have experienced lower reach resulting in fewer interactions with our fans. Inviting (openly) fans to interact by asking them to tell us what they think, to share content with their friends or to like the photo/video/link… Posting a “teaser” photo on Facebook a day before posting on blog is a good way of raising attention of fans. It’s also very important to be continuously active on social networks – post every day, and try to share various information your fans might be interested in, not just links to your blog posts.
The formal part of event was concluded by Vichy representative, telling us more about their innovative product – Normaderm Hyaluspot. It is launching in a week or two, but we were given the opportunity to try it out prior to its official release and I’m so looking forward to giving it a go a, of course, doing a review for you.
Cherry on top was the announcement of beauty blogger of the year – congratulations to Vesna Melkić from Beauty&Mess!
This event was so much fun and we (I’m speaking on behalf of Petra, too) are so happy to be given the possibility to be a part of it. I’m hoping there will be many more of such events to come. Learning was interesting, and hanging out with other bloggers was just as fun! Oh, and we got big goodie bag full of different products to try and review, I’m scared I won’t be able to tell you everything about all of them, so much to do!
What do you think? Did you attend the event?